Form v Substance
Topics
Trade and Industry Publics
Employee Publication
Random
100
Employees know the word well enough to define it.
What is familiarity?
100
Their attention is the most important
What is the readers?
100

Composed of trade/ professional magazines that provide information targeted to a specific industry or type of trade

What is trade press?
100
Can help generate ____ among employees for corporate goals and objectives
What is support?
100
Two types of magazines
What is online and print?
200
This keeps readers interested
What is good substance?
200
Developing good topics for articles
What is the priority?
200

These magazines are major sources of ______ for people in the business. 


What is information?
200
____ is more powerful than ____
What is emotion and logic?
200
Magazines offer a more ____ and attractive display 
What is vivid?
300
Maintain ____ to your target audience and their information needs
What is sensibility? 
300

The success of a magazine can only be assured with 

What is consistent inventory of good article ideas?

300

PR Week, PR News, Ragan’s PR Daily, Adweek, Bulldog Reporter, O’Dwyer’s are examples of _____

What is trade press?
300
Informal communication is more powerful than _____ communication
What is formal?
300
The #1 consumer magazine
What is AARP The Magazine
400
Beyond familiarity and understanding, a word might trigger a different emotional reaction from employees than from management
What is emotional impact?
400
Topics may not always be approved by
What is management?
400

Editorial calendars can help list topics that the publication intends to cover over the next ____ months. 


What is 12 months?
400
What employees see is ____  _____ than what you say
What is more powerful?
400
Public opinion surveys are common sources of ____
What is ideas?
500
This must be perfect in order to maintain readership and credibility
What is proper grammar, syntax, and technical matters?
500

Personnel can be a good source of ideas, as well as helping you gauge ____

What is the value of your own ideas?

500

_____ calendars can help list topics that the publication intends to cover over the next 12 months. 


What is editorial?
500
_____ communication is more powerful than ______ communication
What is nonverbal and verbal?
500
Success of a publication is determined by

What is format, illustrations, design, editing, writing, and its quality, relevance, and appropriateness for target readers

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