PF26 OR FW26?
Sharp, oversized outerwear that feels strong but wearable.
What is PF26?
What does “Zima” mean?
What is winter?
A first-time client asks, “Where is Magda Butrym from?”
Polish brand/founded in Warsaw + brief heritage story.
Ready-to-wear is primarily produced in this country.
What is Poland?
When a new client enters the boutique, what should happen first?
A warm greeting and introduction.
Cocooning, protective yet relaxed outerwear.
What is FW26?
Name the two contrasting moods at the center of Zima.
Strength/protection and softness/romance — or weight vs. lightness / structure vs. softness.
A client asks, “What makes this piece worth the price?”
Craftsmanship, artisan techniques, construction, heritage—not simply “quality.”
Handbags, shoes, swimwear and knitwear are produced in this country.
What is Italy?
During wardrobe selection, approximately how many items from each category should initially be presented to avoid overwhelming the client?
Up to three
Leather, tailored staples, flirty layering, texture and depth.
What is PF26?
What decades influence the proportions of FW26?
1980s-1900s
A client asks why roses appear throughout the boutique and collection.
Rose = house symbol representing sensuality, delicacy, strength, transformation/rebirth.
Magda Butrym sunglasses are produced in this country.
What is Japan
Name four pieces of information that should be maintained in a strong client profile
Preferences, sizing, lifestyle, purchase history, key dates, personal interests, etc.
Alpine motifs referencing the Polish highlands, monochrome sets and winter florals.
What is FW26?
What silhouette balances broad shoulders in FW26?
A defined/hourglass waist.
A client has chosen a dress. What should you be thinking about beyond closing that one sale?
Lifestyle, complete wardrobe, cross-selling, relationship/client profile, future needs and thoughtful follow-up.
Name four artisanal techniques associated with Magda Butrym craftsmanship.
What are crochet, lace-making, weaving and leatherwork? (Also accept relevant hand-finishing techniques from the training.
Complete this clienteling principle: “Sell the ______, not just the ______.”
Lifestyle; product.
Explain the main difference between PF26 and FW26 rather than simply naming individual pieces.
PF26 is transitional: sharp, oversized, sculptural and wearable, with leather/layering. FW26 “Zima” develops the full winter story through protection, cocooning volume, weight vs. lightness, precise femininity and Polish highland references.
You're presenting Zima to a client. Explain the collection in 20 seconds.
Must mention winter/Slavic inspiration, protective outerwear, feminine tailoring, softness/romance and Polish craft.
Give me your 30-second Magda Butrym introduction as though I'm walking into Mercer for the first time.
Must naturally connect Poland + Slavic heritage + craftsmanship + romance/femininity + strong silhouettes + empowerment.
What is Koniaków lace, and why is it relevant to the Magda Butrym story?
A generational Polish lace-making tradition that brings heritage craftsmanship into contemporary fashion.
A client purchases a dress and leaves the boutique. What should the CA do to turn that transaction into the beginning of a long-term relationship?
Capture/update client information and preferences, follow up thoughtfully, make personalized recommendations, remember relevant dates/needs, create future opportunities and continue meaningful outreach.