Benefits
Explains what the product/service will specifically do for them.
What is a benefit?
A fact about a product or service.
What is a feature?
Member habitually writes checks out of their account without checking their balance first. They always have NSF fees.
What is ODP?
Generally earns highest interest, sits for a set amount of time before available, and has penalty for early withdrawal.
What is a CD?
More convenient way to access accounts without needing to come into a branch.
What is PC branch/online banking/mobile app?
Money Market account
What is convenience and saving money?
Money Market Account
What is a higher yield/dividend, and/or liquidity?
Member has valuable items and important documents they want to store in a safe place.
What is a safety deposit box?
Earns higher yield on funds deposited, while offering same liquidity as normal savings account.
What is a money market savings account?
Way to have funds deposited into account, generally from an employer.
What is direct deposit?
Checking Account
What is convenience, and saving money, saving time, and/or piece of mind?
Checking Account
What are checks, and a debit card?
Member does not have good enough credit to get a credit card, but wants to start building their credit.
What is a credit builder loan?
What is a savasaurus account?
Qualification for ECO checking, requires online access/online banking.
What are estatements?
CD
What is saving money, convenience, and piece of mind?
CD
What is a higher dividend/higher interest?
Member lives paycheck to paycheck but sometimes need a little extra cash than what is in their account. They can not take out a loan or credit card.
What is Courtesy Pay?
Requires an application, can be borrowed on as much or as little as wanted up to the limit set, can be borrowed on for 10 years, and 5 years to pay it off.
What is a HELOC?
Money pulled from a debit or credit card, even if it's not a DuTrac card.
What is a cash advance?
Debit Card
What is saving time and money, convenience, and piece of mind?
Debit Card
What is easy & convenient access to your money?
Member just had a big life event come up and is not sure what to do with large sum of funds.
What is DFG and/or investing?
Allows members the opportunity to miss a payment for a fee.
Coverage for a share draft account to protect members from possible $30 NSF fees.
What is ODP?