The cognitive, creative, and behavioral process of developing a sequence of activities intended to achieve a goal or move toward an imagined future state.
Planning
An organization’s overarching plan that articulates its direction, approach, major areas of focus, and major goals.
Strategy
A corporate strategy in which a company sells off or folds a particular division, business, brand, product, or service line.
Divestiture Strategy
Any situation, condition, or event that can negatively impact an organization.
Threat
A plan for filing management positions in the event those positions are vacated.
Succession Plan
The process of determining the activities and steps from an existing state to a clearly defined end state.
Goal-Oriented Planning
A corporate strategy that involves expansion of operations and/or an increase in market share.
Growth Strategy
A business strategy of providing a product or service that is perceived as unique by customers.
Differentiation
Any negative characteristic or activity that an organization possesses that can have a negative impact on the organization.
Weakness
An activity that an organization does very well.
Core Competency
The process of identifying a domain (general area of activity) and direction (preferred values and activities) rather than specific goals.
Directional Planning
A corporate strategy that involves joining with other business by buying, merging with, or taking over other companies.
Acquisition Strategy
A business strategy that caters to a narrow segment of the market.
Niche Strategy
A technique that examines strengths, weaknesses, opportunities, and threats that may affect achievement of strategic mission and vision.
SWOT Analysis
A termination with the possibility of rehire once condition improve.
Layoff
A dynamic, systematic process in which people envision all of the “what if” scenarios for given situations and plan for several likely possibilities.
Scenario Planning
A corporate strategy that is intended to maintain a company’s current position.
Stability Strategy
Departmental strategies that are developed to help an organization achieve its goals.
Functional Strategies
An audit of all stakeholders and an analysis of how each stakeholder will be affected by an organization’s decisions, and/or how the stakeholder can affect the organization.
Stakeholder Analysis
The dismissal of an employee for breaking a company policy, failing to perform, or failing to adjust to company values, norms, or culture.
For-case Termination
A description of what an organization wants to become - its future identity - which can be realized through the successful accomplishment of its mission.
Vision
A corporate strategy that is adopted when a company needs to regroup and defend itself while turning the business around.
Retrenchment Strategy
A business strategy of acquiring or developing business along the supply chain.
Vertical Integration
An analysis tool used to illustrate how a business unit, product, service, brand, or product portfolio is performing in terms of market share and market growth.
BCG Matrix
A business strategy of providing the lowest prices in the industry for a particular product, product line, or service.
Cost Leadership