Human Resources, Culture, and Diversity
The advancement of an employee to a position with greater responsibility
What is promotion
This is the comprehensive inclusion of people with differences in personal characteristics and attributes.
What is diversity
When a car dealership offers their own loans or lease options to buyer, this is an example of what marketing function?
What is financing
When apple combined the technologies used in the iPod, iPhone, and MacBook to produce the iPad, what function of marketing did they use?
What is product and service management
What are the 4 Ps of the marketing mix?
What is product, place, price, promotion
This is the environment in which people work, made up of the atmosphere, behaviors, beliefs, and relationships.
What is organizational culture
This is the physical conditions and the psychological atmosphere in which employees work
What is work environment
When materials are delivered to select customers to interest them in purchasing the product, this is an example of what marketing function?
What is promotion
When a person goes door to door trying to get people to purchase a product or use their service, what marketing function are they using?
What is selling
What is the sale of products and services to other people in other countries?
What is international trade
This is an artificial limit placed on minority groups moving into positions of authority and decision-making.
What is glass ceiling
This is a specific study of a job to identify in detail the job duties and skill requirements
What is job analysis
When redbox created their easy-to-use bright red kiosks in convenient neighborhood locations to rent more movies to more people, this what an example of what marketing function?
What is distribution
When a construction company offers customized decorating and new furnishings to customers who sign a purchase contract within 30 days instead of reducing the price of the home, what function of marketing are they using?
What is pricing
This consists of marketing activities designed to satisfy customer needs without negatively impacting the environment.
What is green marketing
This is a planned reduction in the number of employees needed in a firm in order to reduce costs and make the business more efficient.
What is downsizing
This is removing work from one company and sending it to another company that can complete it at a lower cost.
What is outsourcing
Using an electronic scanner at a supermarket checkout to provide information about inventory levels and purchases to help keep track of what needs to be restocked is an example of what marketing function?
What is marketing-information management
When a company is working to identify and understand the market they are trying to serve, what marketing function are they using?
What is market planning
This is the organized actions of groups of consumers seeking to increase their influence on business practices.
What is consumerism
This Act requires companies employing 50 or more people to provide up to 12 weeks of unpaid leave for employees who face specific family or personal circumstances.
What is the Family and Medical Leave Act
This is made up of all the people 16 years or older who are employed or who are looking for a job.
What is workforce
These are the 9 functions of marketing.
What is market planning, product & service management, distribution, pricing, promotion, selling marketing-information management, financing, and risk management
When a company insures its product in case of damage to the product in transit or in case the product is lost in transit to be sure they can send a new product to their customer if needed, what function of marketing are they using?
What is risk management
What are the 3 common complaints about marketing?
What is it causes unneeded purchases, causes social problems, and wastes money