Core value statment
Traditional, generic statements are enough in today's world of increasing transparency and stakeholder expectations. True or false?
False
In what year the manifesto with the 10 Nike principals was created?
1977
In what year did Nike coin the famous slogan “Just Do it”?
1988
Mention 1 statement format that is used by companies
Galvanizing a brand identity
Guiling together a production process
Winning over a customer
Showing a business edge
Fostering a healthy workplace
These days Nike has significantly evolved its brand identity to emphasize with?
Diversity, inclusivity, and environmental responsibility
What does Nike want to sell ?
For Nike it is important to sell identity not a product
How new value statements should be?
Align with a company's overall strategy and be integrated into its brand identity.
Nike takes its name from the Greek goddess of victory. True or False?
True
What does "Just do it" want to convey? (mention at least 2 examples)
Wants to inspire and motivate others to achieve its maximum performance, get of their comfort zone, take risks, face challenges and achieve dreams with hard work, just as the company does.
Companies are moving away from generic value statements to…
More distinctive and meaningful ones that resonate with their stakeholders
As of FY 2023, what is the percentage of GHG emissions reduction in Nike’s owned and operated facilities?
69%
As of FY 2023, how much did Nike invest in communities?
USD 142.7M