History of Communication
A course-related movie sir couldn't sit through was ____.
The Social Dilemma
When you automatically show disgust at a gruesome image, what type of thinking are you working through?
System 1 - The Peripheral Route
What is this the definition of?
"A model of persuasion, which is a dual process theory describing the change of attitudes."
Elaboration Likelihood Model (ELM)
The iconic study by Ivan Pavolv is an example of ____ because ____.
Classical Conditioning - as it pairs a stimulus with a response.
What could be a key component drawing us back into continuous social media usage?
Inconsistency and Variable Feedback
The caveman's age of communication involved:
Drawings, Expressions
Parallel parking makes use of ____ type of thinking.
System 2 - Central Route
Determination of route for ELM is by _____
MAO - Motivation, Ability, Opportunity
The study by B.F.Skinner is an example of ___ because ____.
Operant Conditioning - as it involves rewards and punishments.
Why do we crave social confirmation?
It's a marker of belonging in a group of like-minded people. Discovering you're like other people is reassuring since no one wants to be alone.
Starting to wear skinny jeans to be part of the latest trends is an example of the _____ effect.
Bandwagon Effect
The end goal of ELM is to _____
Reduce Friction
For repeat behavior, one must provide:
Positive feedback as a reward.
People typically need social validation to feel that they belong, yet they still need occasional disagreements to reassure themselves that they're unique. This is known as:
Optimal Distinctiveness
The invention of the printing press led to a change in how much we remember, thus altering the ____
Cognitive Load
Which bias does this example illustrate?
"His CV might be great but we can't hire him! He had issues in his previous job 10 years ago due to dishonesty."
Negativity Bias
Ditching colour days and continuing to study in your final semester despite the 3.85 CGPA is an example of:
Investment
The success of Instagram over Hipstamatic was due to a couple of factors, an important one being:
People are more fixated on themselves than others are, the social network validates people's low self-worth.
Which bias does this example illustrate?
Person A: "Which drink should I go get?
Person B: *without looking* "Just get Coca-Cola I guess."
Status Quo (Sticking to default)
What could be some of the questions User Experience (UX) designers would ask themselves when they're designing a new interface?
(4-5)
BONUS: What is Nomophobia?
(Hint: Try to break down the word and figure it out)
No Mo(bile) Phone. A survey conducted showed 83% of people use their phones to avoid boredom, especially in a public place as they aim to look engaged. Now, being out without your phone is incredibly likely to cause you actual anxiety.