False: Sponsorship involves a company paying an organization in exchange for exposure and rights to their logo and sometimes use of product.
True or False: Artist's streams and downloads increase up to 300% or more following a SB halftime show
True
Name two things you should do when at an interview?
Answers vary, may include: Don't bring your phone, shake hands, dress professionally, print your resume, etc.
ONLY the person who chose this question may answer: What is 20% of 80
16
If you started a company selling Airpod cases and your taregt market was girls age 12-25, which social media makes the most sense for you?
TikTok or Instagram (Either is okay)
Which sponsor does not make sense for the Philadelphia Phillies to partner with?
- Wells Fargo
- Olive Garden
- New Pizza Palace
- Chevrolet
New Pizza Palace
An advertisement showing a QB dreaming of winning the SB and crying before saying, "I'm going to Disney World" is an example of which ad appeal?
Pathos (Emotion)
The money a company makes (profit) AFTER subtracting the expenses
Net Revenue
What is the capital of Pennsylvania?
Harrisburg
This social media would make the most sense for a photographer to promote his work
Which two sponsors could not coexist for the same team?
- Gatorade
- Chik Fil A
- Mercedes
- Panera
Chick Fil A and Panera
Who was the Super Bowl MVP?
Cooper Kupp
The money that a company makes before subtracting expenses
Gross Revenue
What country is this?
This social media has the most users of all the platforms, with over 2 billion
What are two parts of a storyboard?
1) On screen illustration
2) Script (narration/dialogue)
Name two musicians who have performed at the SB other than this year?
There are many
Name at least three revenue streams that a rapper or musician can make money from?
Answers vary, may include: concert tickets, downloads/streams/plays, merchandise, endorsements/song rights, etc...
What state is this?
Louisiana
What are the three things to consider when deciding which social media a company should prioritize (NAME ALL 3)
1) Who is my target audience?
2) What is my product / How is it best promoted? (Product)
3) When and where do people consume our product (place)
What is it called when a sponsor has rights to be the only one of its kind with a company?
Exclusive or Exclusivity
A SB ad is so expensive because..
Perform a SWOT analysis (1 for each) for the city of Philadelphia trying to get tourists to visit?
S- Lots of history
W- Cold weather
O- End of the Pandemic (more travel)
T- Lots of other cities nearby
What is the common theme of this game of jeopardy
S's