Marketing mix
goods or services that are sold
product
information about what customers want and need
market research
introduction of a product to the market
Product launch
how much a company wants to sell in a period
Sales target
the act of saying that celebrity approves of or support something
celebrity endorsement
the cost to the buyer of goods or services
price
a group of customers of similar age, income level and social group
market segment
length of time people continue to buy a product
Product life cycle
a programme of advertising activities over a period, with particular aims
Advertising campaign
a way of advertising a product by supplying it for use in films or television programmes
product placement
informing customers about products and persuading them to buy them
promotion
the percentage of sales a company has
market share
set of products made by a company
Product range
an amount of money available for advertising during a particular period
Advertising budget
the activity of marketing products and services by communicatingdirectly with consumers by phone, mail, or on the internet
direct marketing
where goods or services are available
place
where and how people buy things
consumer behaviour
how much a company wants to sell in a period
Sales Forecast
a business which advises companies on advertising and makes ads
Advertising agency
money that is given, usually by a company, to support a person, organization or activity
sponsorship
description of a typical customer
consumer profile
things people buy for their own use
consumer goods
numbers showing how much a company has sold in a period
Sales figures
informing customers about products and persuading them to buy them
promotion
the length of time that a product, especially food, can be kept in a shop before it becomes too old to be sold or used
shelf life for a product