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- Collecting and analyzing data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Preparing reports of findings, illustrating data graphically and translating complex findings into written text.
- Measuring and assessing customer and employee satisfaction.
- Forecasting and tracking marketing and sales trends, and analyzing collected data.
- Measuring the effectiveness of marketing, advertising, and communications programs and strategies.
What is the typical work day of a market research director