Terminology
Numerical data collection to quantify opinions and behaviors
Quantitative Research
The stage in the buyer decision process in which the consumer is aroused to search for more information is called____________
Information search
______________ is(are) a person’s unique psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment.
Personality
. A ______________ is a person’s pattern of living as expressed in his or her activities, interests, and opinions.
lifestyle
Sometimes only one factor is used to determine social class, which is?
Occupation
Generation Y and Generation Z are examples of ________ changes
Demographic
__________________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.
Perception
. ------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.
Consumer behavior
Rich, deep, and detailed information through techniques such as interviews and focus groups is obtained through which type of research?
Qualitative research
Which type of research data is typically fed into software designed specifically for statistical analysis, such as SPSS or Excel?
Quantitative data
Original data collected for a
specific purpose using
methods like surveys,
interviews, focus groups, and
observations
What is primary research?
.......... research is a formalized process of bringing a small group of people together for an interactive spontaneous discussion on one particular topic or concept
Focus group
Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors are called__________
Social classes
A market researcher spends time observing the behavior of shoppers in a large shopping mall. This market researcher is collecting:
Primary data
“The driving force that compels consumers into action”. This is the definition of?
Motivation
Dividing a market into distinct groups with similar needs
Market Segmentation
"Evaluation of Alternatives" is the 3rd phase of
The Consumer Decision Process
The precise purpose of the research or The thing the market research is intended to address
The research problem is:
The Australian Bureau of Statistics (ABS) provides data to a marketing company as part of its market research project. This data is an example of:
Secondary data
What is the 3rd (or middle) level of Maslow’s hierarchy of needs?
Social/belonging
The process and methods used to gather information, analyze it, and report findings related to marketing goods and services.
Marketing Research
where we can find the Stimulus-response model of buyer behavior in Consumer Purchase process?
Problem/Need Recognition phase
Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:
The attitude of others and unexpected situational factors. .
Any group that a person uses for information, or as a point of comparison, is a ________ group
Reference
While demographic segmentation is useful for B2C marketing, ......................... segmentation is essential for B2B.
Firmographic