Marketing Basics
What are the 4 P's?
Product
Price
place
Promotion
Who is Mcdonalds target audience?
what is a method used to conduct marketing research?
Surveys, interviews, focus groups, observations, or online research.
What is the term for the brands that people like and trust the most?
preferred or favorite brands
What is the name for the symbol or design used by a company to represent its brand?
Logo
Marketing is the process of promoting, selling, and distributing products or services to customers
What is a target marketing?
A target market is a specific group of people that a business aims to reach with its products or services.
what is one method of market research?
Surveys, interviews, focus groups, observations, or online research.
What is it called when some people only buy products from a specific brand?
Brand loyalty: they trust the brand, like the product quality, or have had positive experiences with the brand in the past
What are some examples of digital marketing channels businesses use to reach consumers online?
websites, social media, email marketing, and online advertisements
Name 3 Types of advertising
Social Media Ad's
commercials
billboards
Print ads
direct mail
door to door sales
Why is it important to know the target market?
It's important for businesses because understanding their target market helps them make decisions about product development, marketing strategies, and customer service.
After collecting data, what is the next step in market research?
Analyzing the data to identify trends, patterns, and insights.
How do online reviews influence consumers' decisions when buying products?
by providing information about product quality, performance, and customer satisfaction?
What is the term for short advertisements shown during TV programs?
TV commercials or ads
Why is marketing important?
Marketing is how businesses tell people about their awesome stuff, like games and snacks. It makes people excited to try new things and helps businesses grow!
Blue collar working male in 20-40s who want sturdy and comfortable clothing
What is the difference between qualitative and quantitative research methods?
Qualitative research focuses on understanding opinions, motivations, and behaviors through open-ended questions and observations, while quantitative research involves collecting numerical data to analyze trends and patterns.
What makes certain fashion styles popular for a short period of time?
trends and fads that are often influenced by celebrities, social media, and pop culture?
What is the name for when individuals with a large following on social media promote products or services to their audience?
influencer marketing?
Marketing involves all activities related to promoting and selling products or services, including market research, pricing, distribution, and advertising. Advertising is one component of marketing
age, location, gender, race, income level etc.
Why is market research important?
Market research helps businesses understand their customers' needs, preferences, and behaviors.
Define Consumer Preferences
the choices and desires of consumers when selecting products or services
Name a social media platform that is popular among teenagers for sharing photos and videos.
Instagram, Snapchat, or TikTok?