Research Process
Types of Data
Sales Forecasting
100
The process of defining a marketing problem and opportunity, collecting and analyzing information and recommending action.
What is Marketing Research
200
Define the problem
What is the first step in the marketing research approach.
200
Facts and figures that are newly collected.
What is primary data.
200
Total sales expected during a specified period.
What is sales forecasting.
300
Develop the research plan
What is step two in the marketing research approach.
300
Facts and figures related to the problem.
What is data.
400
Develop Findings
What is step 4 in the marketing research approach.
400
Facts and figures that have already been recorded.
What is secondary data.
400
Trend and linear trend extrapolation.
What are types of statistical forecasting methods.
500
Facts and figures that are newly collected.
What is parimary data.
500
Scanner data, trade associations and business periodicals.
What are types of external (secondary) data.
M
e
n
u