Telltale Ten Antonyms
Major Events by Year
Taglines
Competitors
New Hire Fun Facts
100

Play it safe

Take Risks

100

MySoapBox is launched

2012

100

You Don't Know What You Don't Know

SoapBoxSample

100

One of our current team members used to work for this competing company with their own insights platform.

Toluna

100

This Soap Boxer enjoys anything with matcha green tea

Kaley

200

Instill Apathy

Invoke Passion

200

ICMIB Acquired

2016

200

Ideate, Iterate, Validate

ICanMakeItBetter

200

This competing insight platform’s website has a headline that states “Customer intelligence software for customer-led companies”, but I don’t “see” the appeal.

Vision Critical

200

This Soap Boxer writes in their spare time

Sally

300

Be Insincere 

Be Genuine

300

Click IQ Acquired

2014

300

Wanna Get Fresh?

SoapBoxSample (previously)

300

This Canadian-based online research platform has been around since 1998.

Recollective

300

Believe it or not, this Soap Boxer was in a music video with Fergie

Marisa (pronunciation matters)

400

Be Fraudulent

Be Honest

400

Q-Insights Acquired

1997

400

We Ask, You Earn

MySoapBox

400

This company’s Revelation service helps researchers and marketers capture deeper, in the moment insights through a user friendly and engaging platform. Their words, not mine.

Focus Vision

400

Feeling lightheaded? Let’s hope you don’t faint at Carnegie Hall like this Soap Boxer did.

Kiera

500

Be Obstinate 

Be Reasonable

500

ISA Founded

1982

500

So What?

LRW

500

As of January 15th, 2019 this company is now going by a new name: Dynata

ResearchNow - SSI

500

This Soap Boxer spends their free time at art exhibits and hopes to travel to Miami later this year for Art Basel

Rosa

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