DEMOGRAPHIC
This groups people by age, gender, or income.
Demographic Segmentation
This groups people by interests or values. What is it called?
Psychographic Segmentation
This groups customers by where they live. What is this type of segmentation?
Geographic segmentation
This groups people by how they act when buying (like often or rarely). What is this called?
Behavioral segmentation
The way customers see a product compared to others is called what?
Positioning.
Name one demographic example
age, gender, or income.
Give one example of an interest a marketer might use.
sports / cooking / travel / fitness
Give one geographic unit:
city, state, or country
Give one behavioral example:
frequent buyer / first-time buyer
Give one thing a company can change to improve product image.
price, color, or packaging
Which demographic group would most likely buy baby formula?
New Parents
If someone cares about the environment, what kind of product might they prefer?
Eco-friendly products. Recycled, recyclable, organic etc...
Would a company sell more coats in cold cities or warm cities?
Cold cities
A coffee shop gives a free drink after 10 purchases. This is an example of what behavior tactic?
Loyalty reward program.
Write a short slogan for a cheap, reliable phone for teens.
Ex: A reliable phone that fits your budget.
A brand wants to target college students. Give one place they should advertise.
college campus, social media like Instagram, or campus events
Name one way to learn about people's hobbies.
survey, interview, or social media
If a store is in a small town, name one product it might stock more than a city store.
bulk items, local brands
Name one reason a company would track how often customers buy.
To know who to send offers to and how often.
If a segment wants fast delivery, name one feature to highlight in ads.
Fast shipping option or "same-day delivery" note.
True or false: People in the same age group always want the same products.
False.
Why do values matter for choosing ads?
Because values influence what people buy and which messages they respond to.
True or false: Climate can affect what people buy.
True
Suggest one simple reward to turn a one-time buyer into a repeat buyer.
discount coupon, free sample, or loyalty punch card
True or false: Positioning helps customers know why to choose one brand over another.
True.