Demographic
Geographic
Psychographic
Behavioral
Mis.
100

Gender, age, education and income are all examples of Demographics. If a Perfume company wants to try a new product called Lauren, which demographic would they focus on?

Gender

100

What is the definition of Geographic factors

Dividing the market into groups based on where a person lives

100

Janice loves to hang out at the local Starbucks. Aside from the cofee she goes there to read and catch up on her college work. What type of Psychographic is this based on? Choose from: lifestyle, personality, morals or behavoural. 

Personality

100

What is Behavioral segmentation?

Marketing based on what people look for in a product and why they buy it such as brand loyalty, usage, memory of the product. 

100

What is the Marketing Mix? (hint 4 P's)

The four P's (Product, Price, Place and Promotion)

200
A hot new nightclub called the Chazy has opened in Beverly Hills, L.A.They have live performances by Lil' Wayne, Trina and Usher. Which demographic would this fall under?
Age
200
The Charlotte Observer did an advertisement for a new theme park. Would this be local or regional?
Local
200
Ms. Showalter wants to advertise church activities to the local community. What type of psychographic is she using?
Morals
200
Jack keeps buying Carolina Panthers Merchandise eventhough they have lost a few games lately. What is he showing?
Brand Loyalty
200
What is SWOT analysis? What does it stand for?
A decision making tool used to determine how to market your product. Strengths, Weaknesses, Opportunities and Threats.
300
McDonalds give out Star Wars action figure with their happy meals. What TWO categories of demographics would this fall under?
Age and gender
300
Thomas has a new store that sells winter clothing for the harsh winter season, but his store is located in Palm Beach, Florida. What type of geographic area did Thomas not think about?
Regional
300
The Double G company invented a new enviro-friendly lightbulb that was effective and cheap. What type of psychographic is this based on?
Lifestyle
300
Name one behavioralistic variable
Brand Loyalty, Usage rate, User status, readiness to buy, occasions.
300
What is market
A group of potential customers who share common needs and wants and have the potential to buy the product
400
Ms. Showalters real-estate company advertised houses in Palm Beach and apartments in the Upper East Side of Manhattan, N.Y. what is the demographic used for this?
income
400
Chaslyn became the new CEO of the Wal-Mart company and decided to make a few changes. What type of geographic is Wal-Mart?
National
400
A family with young children might be considered what type of psychographic segmentation?
Lifestyle
400
When a customer is deciding how will a certain product enhance his life he is thinking of......
Benefit
400
What is the difference between the customer and consumer? Can they be the same?
A customer is someone who BUYS the product, the consumer USES the product. Yes, sometimes they can be the same.
500
There is a job opening at Clark Atlanta University and Ms. Showalter decided to take it. What background would they look at first?
education
500
The price of oil has skyrocketed in the past couple of months. Most of our oil comes from the Middle East so what type of geographic is oil?
Global Market
500
Another name for psychographic is.....
Behavioral
500
Give an example of an electronic product that uses Behavioral segmentation
computers/laptops
500
Define the Marketing Concept
A business directs all of their efforts into satisfying the customers needs and wants
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