Marketing Mix
What are the 4p's
Product, price,promotion,place
Marketing matching producers with who?
Consumers
What type of segmention method groups customers based on where they live?
Geographic
Designing products that appeal to most buyers is what kind of marketing?
Mass
What is 1 advantage of mass marketing?
inexpensive or can reach a large audience at once
Which of the 4 ps creates products?
Product
Who has to be present for marketing to occur?
Customers
What type of segmentation method groups customers based on physical and social characteristics?
Demographic
Desiging products that are for specifc people we engage is what type of marketing
market segmentation
what is 1 disadvantage of mas marketing
everyone might not want the product equaling a loss of money
Which of the 4 p's put products where they need to be to create convience
Place
What is an example of marketing service
Haircut, Insurance
Grouping customers based on their personalities,hobbies,and interest
Psychographic
the group of customers the business seeks to attract?
Target Market
What is an example of geographic segmetation used with a product?
colder climates with snow-snow mobile
answers may vary
What 2 factors determine price
cost and value
What is the name of the concept that business should follow in order to be sucessful
Grouping customers based on why they buy a product?
Behavioral Segmentation
What products can be marketed during mass marketing?
Answers may vary
What all is included in socioeconomic status
income,education,occupation
What are questions businsess must ask themselves when created products for consumers
Name one way marketing benefits society?
Answers may varyy
What subcategory is used in behaivoral segmentation when we focus on how often a customer uses a product?
Rate of use
What type of products can be marketed during market segmentation
Answers may vary
Explain the 4 subcategories in behavioral segmentation give an example as well
Rate of use-How often the use (moderate,light,heavy,non-user)
Benefits Derived-gaining from using product
Occassion Response- buying on specific occasions
Loyalty