DEMOGRAPHIC
GEOGRAPHIC
PSYCHOGRAPHIC
BEHAVIORISTIC
100

7 years old

37 years old

49 years old

72 years old

AGE
100
10,000 senior citizens
Population Size
100
Creativity & Artistry 
Personality
100
Freebies

Warranty

Benefits
200
Male 
Female
Gender


200
Philippines as a Tropical Country


Climate
200
Sports, Literature & Science
Hobbies & Interest
200
Flower shops on Valentine's Day

Candle Shops on All Souls' Day

Gift Shops on Christmas Season


Special Occasions
300
Filipino Catholic
Pagan Negro
Chinese Budhist
Religion, Race and Nationality
300
Person on a diet

Vegetarians

Shopaholic

Lifestyle Patterns


300
Hard core loyals

Soft core loyals

Switchers

Loyalty
400
High-income Class
Middle-income Class

Low-income Class

Income
400
Consumers with strong concern for security
Opinions & Beliefs
500

Retiree
Infant
Student
OFW

Life Cycle Stage
M
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