TARGETING STRATEGIES 1
TARGETING STRATEGIES 2
POSITIONING STRATEGIES 1
POSITIONING STRATEGIES 2
100
Also called as Niche Marketing
Concentrated Marketing
100
These companies choose not to focus on just one segment.
Undifferentiated Marketing
100
Marketers sell their brands on the basis of their features.
Features-based Positioning
100
Surf vs. Tide competition where Surf is considered as the 2nd between the two.
Head-on Competitive Positioning
200
Also called as Segmented Marketing
Differentiated Marketing
200
Companies that make sure that their products cater to the needs of particular segments in consumer markets.
Differentiated Marketing
200
Marketers sell their products or services according to the cultural practices or values that their target market/s subscribe to.
Lifestyle Positioning 
200
3M Sticky notepads adhesive feature
Features-based Positioning
300
Also called as Mass Marketing
Undifferentiated Marketing
300
Companies that tailor its product or services to only one specific segment.
Concentrated Marketing
300
Used by market challengers or the "number two" brands in the market.
Head-on Competitive Positioning
300
Advertisement of Magic Sarap that focuses on how it can be used for various types of dishes.
Use-based Positioning
400
Marketers advertise their product based in the type of consumer who can benefit from the product.
User-based Positioning
400
Coca Cola & Jollibee advertisements focusing on family values and relationships.
Lifestyle Positioning
500
Marketers sell their product based on their possible uses or the types of circumstances when they can be used.
Use-based Positioning
500
Head & Shoulders shampoo for consumers who wish to be dandruff-free.
User-based Positioning
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