Target Market
Describe what a Target Market is.
segment or group of customers a company plans to target products and marketing toward.
People most able and willing to buy your product.
What are the 4 P's of a Marketing Mix?
Product, Price, Promotion, Place
List the 4 Target Market categories.
Demographic, Psychographic, Geographic, Behavior
Describe what the Benefit of a product is.
The use or purpose for which the item was bought.
List 5 Target Market characteristics.
Age, gender, income, interest, hobbies, lifestyle, family status, relationship status, ethnicity, location, etc
List 3 features you could include in a running shoe.
Color, material, waterproof, fast drying, anti-stink, style of laces, cushion, etc.
Why is it important for a business to know exactly who their Target Market is?
To provide them with the best products and services that the customer wants or needs.
Describe the term Features as it relates to a product or service.
The additional things included to add value to a product or make it stand out.
What is the "S" in STP?
Segmentation: Identifying who your target market is.
What are 3 different Promotions a company can do to let people know about their product/service?
TV, Social Media accounts, Social Media ads, Billboard, Magazine, Digit marketing (like websites), promo/demonstration videos (Youtube and social), influencers/ambassadors, etc.