Marketing Functions
Getting the money needed to run a business.
Financing
Where is it sold?
Place
Long Term
Strategy
Location based
Geographics
We are trying to collect helpful _____ from research
Data
Setting a price customers are willing to pay and that makes a profit.
Pricing
What is being sold?
Product
Short Term
Tactics
Age, Gender, Earnings, and Education
Demographics
Using analytics tools to identify patterns trends and correlation of collected data to better understand the target market is ______ analysis
Data
Deciding how products get into customers hands.
Distribution
How much does it cost?
Price
Strengthening the brand is a _________.
Strategy
How people respond to promotions
Behavioral
Trash can in the bedroom has 4 Dr. Pepper's, 2 Monster Energy Drinks, 6 bags of Takis, Kleenex, and Nerds Ropes.
Male and Teenager ($150 each correct)
Matching customers needs/wants with products through personal communication.
Selling
Promotions
Launching a seasonal ad is a _________.
Tactic
Feelings, Values, and Graphics
Psychographics
Good research on customers and target markets create _____ which is the key to Marketing.
Value
Collecting and analyzing data about customers, trends, and competitions.
Marketing Information Management
What else is the Marketing Mix called?
The share a coke campaign is an example of ____________
strategy and tactics ($250 for each)
Share a Coke with your name is an example of ____________.
Behavioral
Marketing research can be done multiple ways, including utilizing AI. Giving AI good and accurate information is helpful, but we always need to ________ the information with reliable sources.
Verify