A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire
What is Market?
100
Facts and figures
What is Data?
100
A true statement
What is Fact?
100
Marketing element referring to the various types of communications that marketers use to inform, persuade, or remind customers of their products
What is Advertising?
200
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
What is Marketing?
200
Designing products and directing marketing activities to appeal to the whole market; also known as undifferentiated marketing
What is Mass marketing?
200
The physical and social characteristics of the population
What is Demographics?
200
An approximation of data; an “educated guess”
What is Estimate?
200
All the combined impressions and experiences associated with a particular company, good, or service
What is Brand?
300
A marketing function that involves determining and adjusting prices to maximize return and meet customers’ perceptions of value
What is Pricing?
300
The division of a total market into smaller, more specific groups
What is Market segmentation?
300
An organization’s portion of the total industry sales in a specific market
What is Market share?
300
A forecast made about the future
What is Prediction?
300
The rivalry between two or more businesses to attract scarce customer dollars
What is Competition?
400
Marketing element referring to what goods, services, or ideas a business will offer its customers
What is Product?
400
The particular group of customers a business seeks to attract
What is Target market?
400
Facts and figures that have been collected specifically for the problem or project at hand
What is Primary data?
400
Marketing element referring to the various types of communications that marketers use to inform, persuade, or remind customers of their products
What is Promotion?
400
The stages through which goods and services move from the time they are introduced on the market until they are taken off the market
What is Product life cycle?
500
A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals
What is Marketing concept?
500
The division of a market on the basis of customers’ lifestyles and personalities
What is Psychographic segmentation?
500
An itemized statement of money owed for a good or service
What is Sales invoice?
500
A goal that helps you identify exactly what it is you want to achieve and know for sure when you’ve achieved it; made up of specific, measurable, attainable, results-oriented, and time-bounded goals
What is SMART goal?
500
A marketing function that involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities