4 P's
What is being offered or sold.
What is Product?
A career involving the development of paid forms of nonpersonal presentation of ideas, images, goods, or services.
What is Advertising?
This is matching products to consumers.
What is Marketing?
The rivalry between two or more businesses to attract scarce customer dollars.
What is Competition?
A set of procedures or strategies for attracting the target customer to a business.
What is Market Planning?
Where I go to find what I'm looking for.
What is Place?
A career in which employees are responsible for establishing good relations between their business or organization and the public.
What is Public Relations?
This is where Marketing takes place.
What is Everywhere?
The quantity of a good or service that buyers are ready to buy at a given price at a particular time.
What is Demand?
Determining client needs and wants and responding through planned, personalized communication that influences purchase decisions.
What is Selling?
What I have to be or are willing to pay for a product.
What is Price?
A career that involves the systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services.
What is Marketing Research?
Intangible activities that are performed by other people for money; productive acts that satisfy economic wants.
What are Services?
The edge achieved by businesses that offer something better than their competitors.
What is Competitive Advantage?
A marketing function that involves identifying, selecting, monitoring, and evaluating sales channels.
What is Channel Management?
Informing, persuading, and reminding consumers.
What is Promotion?
A career involving the selection of products so that the right goods are in the right place at the right time to make a profit.
What is Merchandising / Buying?
Tangible items that should last a long time.
What are Durable Goods?
The general conditions in which people live; quality of life.
What is Standard of Living?
A marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities.
What is Product/Service Management?
The most important of the 4 P's.
What is they are all equally important?
A career involving performing activities that increase customer satisfaction and create goodwill.
What is Customer Service?
This is the average times a day we are subjected or witness marketing.
What is 4-10,000?
A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals.
What is the Marketing Concept?
Gathering, accessing, synthesizing, evaluating, and disseminating information to aid in business decisions.
What is Market-Information Management?