Intro to Marketing
What is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large?
Marketing
The interrelated activities involved in getting products from producers to consumers are known as marketing __.
functions
Which marketing career handles customer complaints?
Customer service
The marketing mix is a combination of the four elements of marketing. What are the 4 elements?
Marketing links producers to
customers
At an exhibit, an employee helps customers make selections of new items that appeal to them. Which function of marketing is the salesperson performing?
Selling
Which marketing career markets products that are intangible?
Service marketers
Which element of marketing addresses the level of quality that should be produced?
Product
The marketing concept emphasizes the importance of a __________-oriented way of doing business.
customer
Which marketing function helps businesses answer the question "Where will the products be offered?":
Channel Management
Which marketing career keeps up with trends, analyzes sales, negotiates with vendors, and predicts what will sell in the future?
Merchandising
Which element of marketing addresses where a product should be made available?
Place
Which is a durable good? Shampoo or CD Player
CD Player
A product being in great demand is a factor that might encourage businesses to do what to prices?
adjust prices
Which marketing career is the Sherlock Holmes of marketers- figuring out what customers need and want?
Marketing research
Which element of marketing refers to the various types of communication that marketers use to inform, persuade, or remind customers of their products?
Promotion
Without marketing, what would the effect be on producers and customers?
Disconnected from each other
Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.
Promotion
What marketing career involves catching customers' attention, informing them of products, and persuading them to buy?
Advertising
Which element of marketing is largely influenced by a customer's perception of value?
Price