Acronyms
Our SNACK SHACK- S.B.E.
What is Student Based Enterprise?
The activity for creating, communicating, and delivering offerings that have value for the customer
What is Marketing?
Shark tank investor who owns the Mavericks Basketball team.
Who is Mark Cuban?
The graphic symbol for a company, brand or organization
What is a logo?
The United States economic system
What is Capitalism or Free Enterprise?
FDA
What is the Food and Drug Administration?
The 4 P's of Marketing
What is Product, Price, Promotion and Place?
The Shark known as Mr. Wonderful
Who is Kevin O'Leary?
A catchy word or phrase that identifies a product or service, usually under the logo
What is a tagline or slogan?
Income, excise, estimated and self-employment are all examples of this
What are taxes?
BBB
What is the Better Business Bureau?
Telephone solicitation to make a sale
What is telemarketing?
Queen of QVC Shark
Who is Lori Grenier?
One of the 4 P's that deals with commercials, billboards, and ads of all kinds
What is Promotion?
This is a plan (you did one) for a partnership and your future when one partner wants out
What is an exit plan (strategy)?
SKU
What is Stock-Keeping Unit?
The difference between an item's cost and the sales price
What is Mark-up?
Ownership, interest or 'stake' in a company
What is Equity?
A sentence in an advertisement that captures the reader's attention and entices them to read the rest of the ad
What is a Headline?
In Monopoly when the government has control of everything it's called a command economy- and the economic system is run this way
What is Communism?
POP
What is a Point of Purchase (Display)?
S.W.O.T.- Used as a research tool, what the acronym stands for
What are Strengths, Weaknesses, Opportunities and Threats?
Refers to the amount an owner considers the business worth
What is valuation?
A name, term, design, symbol or combination of these elements that identifies a business or service and sets it apart from it's competitors.
What is a Brand?
It's a Law! Everything else being equal, more products will be demanded at a lower price than at a higher price
What is the Law of Demand?