Marketing Essentials
What is marketing?
What is the process of promoting, selling, and distributing products or services
What is advertising?
Paid promotion of products, services, or brands to a target audience.
What is a website's role in digital marketing?
A digital platform where businesses can showcase products, services, and information.
What are Key Performance Indicators in marketing?
Metrics used to measure the success and performance of marketing activities.
What is the role of the "Product" element in the marketing mix?
It refers to the tangible or intangible item or service a business offers to meet customer needs.
Define the target audience in marketing
What is the specific group of people a product or message is intended for
Why is a Unique Selling Proposition important in advertising?
It highlights what sets a product or brand apart from competitors.
What does SEO stand for?
Search Engine Optimization
Define Return on Investment in marketing.
A measure of the profitability of an investment relative to its cost.
Define the "Price" element in the marketing mix.
The amount of money customers are willing to pay for a product or service.
Name one element of the marketing mix (4Ps).
What is Product, Price, Place, or Promotion
Name one traditional advertising channel.
Television, radio, print, or billboards.
Why is social media used in digital marketing?
To build brand awareness, engage with the audience, and drive online interactions.
Why is customer satisfaction important in marketing?
Satisfied customers are more likely to become repeat customers and recommend the brand.
What does the "Place" element in the marketing mix involve?
It concerns the distribution channels and locations where customers can access and purchase a product.
Why is understanding the customer important in marketing?
To create products/services that meet their needs and tailor marketing messages effectively.
What is the purpose of online advertising?
To reach a digital audience, promote products, and drive online engagement.
What is email marketing?
The use of emails to promote products, services, or build relationships with customers.
What is a marketing strategy?
A plan outlining how a business will achieve its marketing objectives.
Explain the "Promotion" element in the marketing mix.
it involves the activities used to communicate the benefits of a product and persuade customers to buy.
What is the purpose of market research in marketing?
To gather information about consumers, competitors, and the market to make informed decisions
What is the key message in advertising?
The main idea or benefit that the advertiser wants to communicate to the audience.
Name one popular social media platform.
Facebook, Instagram, Twitter, or Tiktok.
Name one basic marketing tool.
Brochures, business cards, or social media profiles.
Why is it important for businesses to balance the elements of the marketing mix?
Balancing the elements ensures a comprehensive and effective approach to reaching and satisfying customers.