Business Trivia
Which fast-food chain had it's first franchise location in Des Plaines, Illinois?
McDonald's
Provide an example of how Starbucks might segment their target market demographically?
-Gender
-Income
-Occupation
-Family size
This function of marketing could be best summarized as "strategizing"
Market Planning
This function of marketing involves informing people that your products/services exist
Promotion
Which country has won the World Cup 5 times?
Brazil
This coffee chain spends more on employee health insurance than beans
Starbucks
Many successful services segment their target markets by volume. Provide an example of a service-based business that does this.
Any service-based business with a loyalty/rewards program
*Any business that created a product/service to directly address customer segment's problem/need*
This function of marketing involves researching the target market of a business
Marketing-Information Management
These two NFL teams are tied for the most Super Bowl titles in history (6)
Patriots & Steelers
This brand logo is recognizable by 94% of the world's population
Coca Cola
What's a business that must segment their target market based on psychographics? Describe that specific psychographic segmentation
This function of marketing involves creating new products and updating existing ones
Product/Service Management
How many rounds are in a PGA golf tournament? (also number of days)
4 (Thu. - Sun.)
At one point in time, this mobile game generated over $600,000 per day
Candy Crush
Provide an example of a business that MUST segment their market geographically
*answers vary*
Name 2 factors involved in pricing decisions for a business
-brand strategy (premium v.s. affordable)
-cost to make your product/service
-competitor pricing
-target market income
This function of marketing involves the process of setting goals and objectives in order to reach & attract a target customer to a business
Market planning
This famous serial killer operated in the Chicagoland area-- specifically, Norwood Park. He would eventually be arrested by the Des Plaines Police Department
John Wayne Gacy
This major sports clothing brand was initially under the name of "Blue Ribbon Sports" before eventually re-branding
Nike
How do all of the marketing functions work together to create a brand for a business?
A customer is exposed to most of the marketing functions (promotion, sales, customer service, product management, channel management), and all of those areas individually contribute to a brand's reputation.
This function of marketing involves getting your product to the customer
Channel management (place)
This is the only state that can be typed out with only one row of a standard keyboard
Alaska