Financing
what is financing
creating a budget for a company's marketing plan
what is promotion
Information related to
products or services
are communicated to
the consumer
what is selling
Communicating with consumers to
assess and fill their needs, as well as
anticipating future needs
what is it
Goods, services, or
ideas used to satisfy
consumer needs,
what is it
something determined by what customers can afford
what is the process
analyzing the cost effectiveness of existing or past marketing efforts
what do marketers determine
marketers determine
which promotional
methods will be most
effective
what ways is it used
Many professional sports teams utilize a
call center to revenue generated by
ticket sales
why is it needed
basis of consumer
needs and wants
what is a pricing strategy
A pricing strategy takes into account segments, ability to pay, market conditions, competitor actions, trade margins and input costs, among others.
what does financing include
Providing customers with flexibility in
purchasing company products or services
who is promotion directed to
Sales promotions can be directed at either the customer, sales staff, or distribution channel members
where does it take place
A call center is a physical location where
calls are placed, or received, in high volume
for the purpose of sales,
why are products important
for meeting the customers expectations so they can continue to come back
how do you do pricing
know market choose the best pricing technique work out your costs
what are the two types of finance
Debt finance and Equity finance
ways of promotion
contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product-samples, and rebates
types of selling
Transnational Selling Feature selling Value selling Consultative selling
types of products
Shopping products convenience product specialty product unsought product
major categories of pricing
pricing for market penetration economy pricing price skimming psychology pricing bundle pricing
what are the three main types of financing
Debt finance Equity finance Mezzanine finance
4 types of promotion
1) Advertising 2) Sales Promotion 3) Personal Selling 4) Publicity
What is the Selling Process
Selling Process is a complete cycle which starts from identifying the customers to closing the deal with them.
what is the product and service system
Product-service systems are business models that provide for cohesive delivery of products and services.
whats is a pricing model
pricing model is a model of the way prices are set within a market for a given good