Advertising
Advertising is any ____ form of non-personal promotion of ideas, goods, or services by an identified sponsor.
paid
what is print media
oldest and most effective type of advertising
Who uses non-standardized outdoor advertising?
local firms at their place of business
What is the average time spent listening to the radio?
6 years
What is an advantage of radio advertising?
Can target an audience
How many advertisements do people see per week?
2,000
example of advertising
news paper, magazines, direct mail, signs, billboards
What is an advantage of outdoor advertising?
highly visible
What percentage of people subscribe to cable?
Over 66%
10,000 AM and FM radio stations reach ____ of all people ages 12 and up a week
96%
What does AIDA stand for?
Attention, Interest, Desire, Action to buy
advantage of print media
print quality is better, variety of presentation forms
What is a disadvantage of outdoor advertising?
Restrictions and regulations
What is the prime time for tv commercials?
7pm to 9pm
What is included in a radio advertisement?
Background music, slogan, jingles, and sound effects
What is one of the advantages of advertising?
Large audiences will see the advertisement.
disadvantage of print media
less mass appeal
What is a disadvantage of transit advertising?
May be unavailable in smaller towns
What are the major networks?
ABC, CBC, NBC, and Fox
What is a disadvantage of radio advertising?
Short life span
What are the two types of advertising?
Promotional and Institutional
True or False
Print Media is the oldest and most effective type of advertising.
true
Where is transit advertising found?
On public transportation
How much time does an average person spend watching TV?
10 years
What is another advantage of radio advertising?
Very mobile