Marketing Basics
The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
What is marketing?
This is what SWOT stands for.
What are Strengths, Weaknesses, Threats and Opportunities?
Because You're Worth It
What is L'Oreal tagline?
These are the 4P's.
What is Price, Place, Product and Promotion?
The part of SWOT that uses an environmental scan to recognize external factors.
What are opportunities and weaknesses?
Taste the inflation!
What is Coca-Cola's current tagline?
Businesses that have operations throughout the world and that conduct planning for world-wide markets.
What is a multinational company? or
What is globalization?
This is what CSR stands for.
What is Corporate Social Responsibility?
Rise up, Baby!
What is Pepsi's current tagline? (Ranveer Singh, brand ambassador)
The portion of the total market potential that each company expects in relation to its competitors.
What is market share?
This is what B2B stands for.
What is Business to Business marketing?
Easy to drink. Easy to Enjoy.
What is Bud Light's current tagline?
Products that are routine purchases, such as milk.
What are staple goods?
What is a Business to Consumer?
Think Different
What is Apple's current tagline?