Terms
Translation
Translation
сокращение человеческого капитала
a reduction in human assets
отчитываться непосредственно перед
to report directly to
stakeholders
a person or group of people who own a share in a business
long-lasting products
durable goods
What is the order of adjectives (when there are several) within a sentence?
Opinion - Fact
Fact: size, age, shape, colour, origin, material, purpose
механизмы осуществления контроля
the mechanisms for exercising control
установить в качестве наивысшего приоритета
to set as your highest priority
to reassign
to give someone a different job or position
quality of a product or service that has a unique emotional association in the consumer's mind
unique emotional selling proposition
One of the following compound adjectives is written with a mistake, which one?
a broken-down car
a three-hours flight
a never-ending story
a three-HOUR flight
товары той же марки
products bearing the same brand
вывести на рынок новый продукт или услугу
to introduce a new product or service into a market
classic blunders
widespread mistakes, usually caused by not taking care or thinking
the PLC phase in which the product is widely accepted, sales growth slows down and profits stabilize
the maturity stage
What is the order of adverbs (when there are several) within a sentence? What does it depend on?
Usually: manner - place - time
With a verb of movement: place - manner - time
применение маркетинговых методов
application of marketing techniques
отличать товары от товаров конкурентов
to differentiate products from those of the competitors
shelf life
the length of time that a product, especially food, can be kept in a shop before it becomes too old to be sold or used
goods that are have a longer shelf life and are purchased over time
slow-moving consumer goods
What is the difference between the adverbs 'high/highly', 'free/freely' and 'hard/hardly'? Give examples.
The bird is flying high in the sky. / I always thought highly of him.
They could use the hotel gym free. / The dogs were roaming the streets freely.
She studied hard for the exam. / He hardly learned anything.
всего лишь преходящее увлечение, тренд
pure fad
сдерживать натиск, отбиваться от конкурентов
to fend off the competition
subsequently
after something else
the process whereby a corporation makes itself smaller in response to changed market circumstances
downsizing
Which form, comparative or superlative, should go after 'far'? And 'by far'? Give examples.
She was farm more beautiful than her sister.
Cheetahs are by far the fastest wild cats ever recorded.