Functions
Obtaining goods and services
What is purchasing?
Making or producing things
What is form utility?
Goods and services
What is a product?
Physical movement of a good or product
What is distribution?
The products usefulness based off location
What is place utility?
Material items you can touch
What is a good?
Process of creating a product
What is product planning?
Making a product available at the right time of year or a convenient time of day
What is time utility?
Tasks performed for a customer
What is a service?
The determination of an exchange price
What is pricing?
The ability to aid customers in owning goods
What is possession utility?
Takes place when something is sold
What is an exchange?
Determining the need and availability of financial resources in marketing activities
What is financing?
Usefulness added to the product through communication
What is information utility?
Making or producing the correct good or service to add value to consumers everyday life
What is marketing?