Social and Mobile Marketing
The online and mobile technologies that distribute content to facilitate interpersonal interactions.
What is Social Media?
The broad set of people who might be affected by a firm's actions.
Who are Stakeholders?
An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers.
What is Marketing?
A firm's target market, marketing mix, and method of obtaining a sustainable competitive advantage.
What is a Marketing Strategy?
Information about the characteristics of human population and segments, especially those used to identify consumer markets.
What are Demographics?
Excite, Educate, Experience, and Engage.
What is the 4E Framework for Social Media?
The voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations on the community.
What is Corporate Social Responsibility (CSR)?
Items that you can physically touch.
What are Goods?
A written document composed of an analysis of the current marketing situation, opportunities and threats for the firm.
What is a Marketing Plan?
A group of people of the same generation-typically have similar purchase behaviors.
What is a Generational Cohort?
Information, Connected, Network, Dynamic, and Timeliness.
What is the Wheel of Social Media Engagement?
Examines ethical situations that are specific to the domain of marketing, including societal, global, or individual consumer issues.
What are Marketing Ethics?
An intangible offering that involves deed, performance, or effect that cannot be physically possessed.
What is a Service?
A broad description of a firm's objectives and the scope of the activities it planes to undertake.
What is a Mission Statement?
Also known as digital natives.
What is Generation Z (Gen Z)?
Socializing, Shopping, Accomplishing, Preparation, Discovery, Me Time, and Self-Expression.
What are the Seven Motivators for Mobile App Usage?
Planning Phase, Implementation Phase, and the Control Phase.
What is the Strategic Marketing Planning Process?
Customers act as collaborators with a manufacturer or retailer to create the product or service.
What is Value Co-creation?
Strengths, Weaknesses, Opportunities, and Threats.
What is a SWOT Analysis?
A strategic effort by firms to supply customers with environmentally friendly merchandise.
What is Green Marketing?
Double Jeopardy!
The percentage of times a visitor leaves the website almost immediately, such as after viewing only one page.
What is the Bounce Rate?
Identify the issues, Gather information and identify stakeholders, Brainstorm alternatives, and Choose a course of action.
What are the Steps in the Ethical Decision-Making Framework?
The group of firms that make and deliver a given set of goods and services.
What is a Supply chain?
A growth strategy that offers a new product or service to a firm's current target market.
What is Product Development Strategy?
The persistent increase in the prices of goods and services.
What is Inflation?