Topic 1
Obtaining goods and services for use in the operation of a business or for resale.
What is purchasing?
Determining the need for and availability of financial resources to aid in marketing activities.
what is financing?
goods and services.
what is products?
making or producing things.
what is form utility?
The determination of an exchange price at which the buyer and seller perceive optimum value for a good or service.
What is pricing?
The physical movement or the transfer of ownership of a good or service form the producer to the consumer.
what is distribution?
material items you can touch.
what is goods?
the product's usefulness is increased because of its location
what is place utility?
The process of creating a product in response to market opportunities.
What is product planning?
telling people why you have what they need and listening to what they care about.
what is marketing?
series of tasks performed for a customer.
what is services?
making a product available at the right time of year or a convenient time of day.
what is time utility?
Gathering, recording, analyzing and disseminating information to aid in making marketing decisions.
What is marketing information management?
15,000,000,000
what is average spending on marketing just to kids?
takes place every time something is sold.
what is an exchange?
the ability to aid customers in owning goods.
what is possession utility?
Communicates information about products, services, images or ideas to customers or clients to influence their purchase behavior.
what is promotion?
Walt Disney, Apple, P&G, Pepsi
what is companies known for creative, leading edge marketing?
he usefulness of a product.
what is utility?
he usefulness added to a product through communication.
what is information utility?