Functions of marketing
a process of fixing the value that a manufacturer will receive in the exchange of services and goods.
pricing
management functions and tasks that can be applied in hotels, motels, lodging services, convention services, and food and beverage services
HTDM
any item or service you sell to serve a customer's need or want.
product
place utility
making goods or services available in locations that allow consumers to easily access products and services
S
strengths
to spread the product throughout the marketplace such that a large number of people can buy it
distribution
marketing and management functions and tasks that can be applied broadly in a non-retail marketing environment.
MMTDM
the amount that consumers will be willing to pay for a product.
price
possession
the amount of usefulness or perceived value a consumer derives from owning a specific product and being able to use it as soon as possible
W
a way for companies to borrow money to finance their marketing campaigns.
financing
amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment
STDM
the aspect of selling a product that relates to where and how a company delivers a product to consumers.
place
form
the value given to a product by virtue of the fact that the materials and components which comprise it have been combined to make the finished product.
O
opportunities
the strategic process of persuading potential customers to purchase a product or service by effectively communicating its value proposition and meeting their needs
selling
marketing and management functions and tasks that can be applied in enterprises engaged in passenger transportation, travel service, attracting and serving the traveling public, arranging tours or acting as independent ticket agencies, and other services
TTDM
helps make a product or service known to the customer.
promotion
time
occurs when a company provides goods and services when consumers demand or need them
T
threats
responsible for organizing and maintaining customer data and insights
marketing information management
marketing and management functions and tasks in retail establishments, wholesale establishments and manufacturing firms
QSRM
types of promotion
information
the value given to a product by virtue of the fact that it can provide the user with information that is useful.
what is SWOT
a method for identifying and analyzing internal strengths and weaknesses and external opportunities and threats that shape current and future operations and help develop strategic goals.