Marketing Process
What is the acronym for Marketing Processes
What is SMEIDI
Name the three marketing influences categories
What are factors affecting customer choice, consumer laws and ethics.
What are the four variable of Marketing Segmentation?
Demographics, Geographics, Behavioural, Psychographics
What are 2 possible marketing strategies.
What is:
Product, Price, Promotion, Place, Physical Evidence, People, Processes, E-Marketing, Global Marketing.
What is "the action or business of promoting and selling products or services, including market research and advertising."
What is Marketing
Strengths, Weaknesses, Opportunities & Threats
What is SWOT
Policies that directly or indirectly influence business activity and customers’ spending habits.
What is Government Factors
McDonald's has incorporated local foods on their menu in some locations, what variable is this aimed at?
What is Geographic segmentation
This is the use of only one retail outlet for a product in a large geographic area, is what time of distribution strategy?
What is intensive distribution
What are 2 elements of the promotion mix?
What is Advertising, Personal Selling & Relationship Marketing, Sales Promotion & Publicity & Public Relations
_____ is the process of systematically collecting, recording and analysing information concerning a specific marketing problem
What is Market Research
The use of _____________ can be a good marketing tool if your business offers them longer than your competitors.
What is Warranties
What segment catageory are personality characteristics, and motives a part of?
What is Psychographic segmentation.
What are the three pricing methods?
What are Cost-based, competition-based and market-based pricing.
What is the fourth step in developing the marketing process?
**Remember the acronym
What is Identify Target Markets
Increasing market share, expanding the product range and maximising customer service, are 3 common?
What is Marketing Objectives
Who is a third party government organisation that sets and administers rules to govern the marketing of businesses and consumer rights.
Who is ACCC
What is the difference between a Primary and Secondary target market?
What is the group of consumers that are the main focus of the marketing strategies and those consumers not targeted but are also likely to purchase the products.
What refers to the quality of interaction between the customer and those within the business who will deliver the service? HINT: It's a P
What is People
What are the 3 approaches to marketing?
What is Production, Selling & Marketing.
By undertaking a _____________, a business is able to evaluate its marketing strategies as compared with those of its competitors.
What is Market Share Analysis
What refers to exaggerated claims used for promotional purposes, that no reasonable person would take as factual.
What is Puffery
Qantas Club is a membership program that gives members access to Qantas Club Lounges in Australia, as well as international lounges at airports around the world, what variable is this aimed at?
What is Behavioural segmentation
What is the global marketing strategy that assumes the way the product is used and the needs it satisfies are different between countries.
What is Customisation
What is a narrowly selected target market segment.
What is a niche market