Random
The 3 additional p's in the 7 p's
What is people/personnel, physical evidence, and process?
The 4 p's
What is product, price, place and promotion?
The model used to analyze buying behavior
What is the SOR-model?
The two types of goods
What is durable goods and non-durable goods?
The internal part of the SWOT analysis
What is strengths and weaknesses?
The extra values added to the core service
What are peripheral services?
In this situation, a price reduction will result in increased revenue for the seller.
What is price-elastic?
The 5 factors of Maslows's hierachy of needs
What are 1. Physiological needs, 2. safety needs, 3. belongingness and love needs, 4. esteem needs, 5. self-actualisation needs
The 4 types of consumer goods/products
What are convenience products, shopping products, specialty products, and unsought products
All the factors of PESTEL
What is P = Political, E = economical, S = social, T = technological, E = environmental, L = legal?
The 5 factors of the AIDAE model?
What is attention, interest, desire, action, and evaluation?
The definition of skimming pricing
What is having a high introductory price and lowering it later (Fx. Apple Iphones)?
The 5 buying motives
What are the Functional, Thrifty, Snob, Veblen, and Band-wagon motives?
The 3 types of quality
What is performance quality, aesthetic quality and percieved quality?
The factor of the BMC that could include fx. support center and self checkout
What is costumer relationship?
The factors of the SACC model - (Also known as the SMUK model in danish)
What is S = size, A = accessibility, C = cost, C = competition?
The 3 distribution strategies with regard to the number of dealers they should sell their products to
What is intensive, selective and exclusive?
At least 4/5 of the buying roles
What are the initiator, influencer, decider, buyer, and consumer?
The 4 functions of packaging
What are 1. Product presentation, 2. Protection and storage, 3. Information, and 4. Function in use?
A market where consumers have no preferences
What is a homogeneous market?
The 3 factors that make up the service delivery system
What are Consumers, Frontline staff, and The back up system?
The 2 types of adds
What is a manipulative ad and an informative ad?
The first purchase step
What is problem recognition
The 2 factors of the product mix and what they mean
What are 1. Width of a product = how many product lines are offered. 2. Depth of a product = how many varieties are offered within each product line.
The place in the value chain that involves receiving, storing, and distributing inputs for production.
What is inbound logistics?