Functions of Marketing
What is pricing?
The determination of an exchange price at which the buyer and seller perceive optimum value for a good or service.
What is The process to creating a product in response to marketing opportunities?
Product Planning
What is utility?
The usefulness of a product
What is marketing?
It is telling people why you have what they need and listening to what they care about.
How much money do companies average spending a year on marketing just to kids?
Over 17 billion
What is Product planning
The process of creating a product in response to market opportunities.
What is purchasing?
Obtaining goods and services for use in the operation of a business or for resale.
what is Place Utility?
The product's usefulness is increased because of its location.
What are products?
Goods and services
What are examples of information utility?
Packages, labels, advertisements, display, and signs.
What is financing?
Determining the need for and availability of financial resources to aid in marketing activities.
The determination of an exchange price which the buyer and seller perceive optimum value for a good or service is?
Pricing
What is Form Utility?
The making or producing of things.
What are goods?
Material items you can touch.
What companies are known for creative, leading edge marketing?
Apple and Disney
Whats the definition for distribution?
The physical movement or the transfer of ownership of a good or service form the producer to the consumer.
What is a promotion in marketing?
The communicates information about products, services, images or ideas to customers or clients to influence their purchase behavior.
What is Time Utility?
The making a product available at the right time of year or a convenient time of day.
What are services?
A series of tasks performed for a customer.
What are the five types of Utility?
Form, place, time, possession, and information.
What is a promotion?
Communicates information about products, services, images or ideas to customers or clients to influence their purchase behavior.
what is where consumers buy your product, or where they discover it called?
Place
What is the usefulness added to a product through communication called?
Information Utility
What is an exchange?
It takes place every time something is sold in the marketplace.
When does an exchange in marketing occur?
Every time something is sold in the marketplace.