Marketing
marketing is all about what three adjectives when you define marketing
developing, promoting, distributing
Packing and design are a part of this "P"
product
A market research strategy that helps a company focus on its strengths and weaknesses.
SWOT analysis
making customers aware of a product/brand
promotion
Brand
Involves all activities included in marketing
marketing mix
Creating and designing a good/service is a part of this marketing mix component.
product
particular group of customers of interest you want to market/promote
to
target market
Promotion is all about what three verbs when defining it?
introducing, reminding, persuading
Determining your market niche and establishing your competitive advantage in a market.
market positioning
What are the four components of the marketing mix?
product, price, place, promotion
Advertising is an example of what marketing mix?
promotion
subgroups of buyers who have similar characteristics
market segmentation
A commercial for a television show is an example of what type of promotion?
advertising
The percentage of sales a business has within a market
market share
The ability of a product to satisfy a human need.
utility
A more formal word used for "Place"
distribution
personal characteristics of population such as age and income level
demographics
brand
A type of utility that provides the ability to exchange ownership for a product.
Possession
The total dollar amount sold and number of customers within an industry
market
grouping people on such things as climate region or political boundaries
geographics
A free type of promotion used to get content out to a large group of potential customers in a quick period of time?
social media
A type of utility that makes a product available when a customer wants it.
Time utility