Forms of Utility
Being able to have products/services available at a specific time.
A) Possession Utility
B) Personal Utility
C) Convenience Utility
D) Time Utility
D) Time Utility
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
A) Sales
B) Market Research
C) Marketing
D) Promoting
C) Marketing
Setting correct prices that meet customers needs.
A) Promoting
B) Market Research
C) Pricing
D) Sales
C) Pricing
What was Amazon's phone called?
A) Fire
B) Prime
C) Glass
D) Galaxy
A) Fire
The availability of products or services in locations that are easy for consumers to access.
A) Place Utility
B) Promotion Utility
C) Time Utility
D) Traditional Utility
A) Place Utility
People in an area that are willing to pay for a specific good or service.
A) Business
B) Market
C) Marketing Concept
D) Utility
B) Market
How to get goods or services to customers.
A) Pricing
B) Market Research
C) Promoting
D) Distribution
D) Distribution
What was the main issue with Cheetos Lip Balm?
A) It didn't taste like Cheetos
B) It was not appealing or practical to consumers
C) It made people hungry
D) It cost too much
B) It was not appealing or practical to consumers
Taking raw materials and turning them into actual, useful goods.
A) Product Utility
B) Form Utility
C) Market Utility
D) Possession Utility
B) Form Utility
The value a customer receives from buying a good or service.
A) Marketing Mix
B) Product
C) Sales
D) Utility
D) Utility
Advertising products or services to attract new customers and retain old ones.
A) Promoting
B) Product/Service Management
C) Pricing
D) Financing
A) Promoting
How much money did google glass cost?
A) $1,500
B) $2,000
C) $3,000
D) $4,500
A) $1,500
Being able to take ownership of a good or service through payment.
A) Possession Utility
B) Place Utility
C) Payment Utility
D) Form Utility
A) Possession Utility
The four P's of marketing are:
A) Perception, Price, Place, Promotion
B) Product, Price, Place, Production
C) Product, Popularity, Place, Promotion
D) Product, Price, Place, Promotion
D) Product, Price, Place, Promotion
Gathering information about your target customers.
A) Market Research
B) Product/Service Management
C) Promoting
D) Sales
A) Market Research
What was the main issue of "New Coke"
A) Too Expensive
B) Too Unhealthy
C) Poor Promotion
D) Changed the Classic Taste
D) Changed the Classic Taste
When a customer is able to communicate with a company during a purchase transaction.
A) Knowledge Utility
B) Possession Utility
C) Place Utility
D) Information Utility
D) Information Utility
What do the 4 P's of marketing make up?
A) Marketing
B) Promotion
C) Marketing Mix
D) Market Research
C) Marketing Mix
Listening to customers and responding to their wants and needs.
A) Market Research
B) Product/Service Management
C) Pricing
D) Sales
B) Product/Service Management
Which of the following was NOT a reason Google Glass failed?
A) Lack of Payment Options
B) Price
C) Privacy Concerns
D) Unappealing Design
A) Lack of Payment Options