swot
analyzes a businesses strengths, weaknesses, opportunities and threats
what is swot?
person who buys the product
what is customer?
tangible items which possess a monetary value
act of calling public attention to a product or service
what is advertsing?
what does the s stand for
what is strength?
developing, improving and maintaining a product mix
wat is Product/Service Management?
the exchange rate used to purchase products or services
what is price?
following and studying a professional in order to learn a trade
what is Apprenticeship?
what does o stand for
what is Opportunities?
providing consumers with the products and services they desire
what is selling?
obtain goods from the manufacturer and resell them to an industrial user or retailer
what is wholesalers?
series of organized activities working towards a particular goal
what is campaign?
which ones are external
what is Opportunities and threats?
similar group of consumers responding to the same marketing mix
what is Market Segments?
obtain goods from a manufacturer or wholesaler to sale to the final consumer
what is retailers?
promoting the sale of goods
what is Merchandising?
which ones are internal
what is strengths and weaknesses?
products bought often, routinely and without a lot of thought
what is staples?
the attributes of a product which make it capable of satisfying a customer’s needs
what is Utilities?
producing a positive public image; also known as PR
what is Public Relations?