Marketing Mix
What are the 4P's?
Product, Place, Price, Promotion
What are demographics?
Age, Gender, Education level, Income level, Parenthood status
What is urgency marketing?
Marketing technique that uses language and availability to encourage consumers to make a purchase quickly.
What is price?
The amount you must pay to receive a product or service.
What is a target audience?
A specific group of consumers most likely to want a product or service.
What does AIDA stand for?
Attention/Awareness, Interest, Desire, Action.
What is product?
A physical product or service
What percentage of adults use Youtube?
73%
What is attention?
Grabs the audience attention with eye catching imagery, and bold headline.
What is place?
Where a product or service is being sold/ availability to the consumer.
What is the worst day to post on social media?
Sunday
What is credibility?
How a consumer believes a company's marketing intentions and trusted to deliver on its promises.
What is promotion?
Different activities to inform consumers about their products and encourage consumers to buy.
What social media prioritizes posts with the highest amount of likes?
True or False: A product must be shown on camera the whole time it's being advertised.
True