Internationalisation
What is a "Born Global" company?
Born Globals are companies that, at a very early stage in the company's life cycle, achieve a high degree of internationalization or export share.
What are the 4 p's?
Product, Place, Price and Promotion
what is Nike's slogan?
Just do it!
What is purchasing behavior?
Purchasing behaviour describes how consumers behave when making a purchase. Insights into consumer purchasing behaviour enable the company to influence this behaviour and to predict how consumers are likely to act.
What are the 3 growth strategies?
intensification, diversification, integration
What are the three methods for selecting a market?
Random method, Proximity method, and Funnel approach.
What is the PLC model?
Product life cycle
What are everyone in this clasroom?
A consumer
What is the buying motive "Bandwagon"?
Buying similar products as everyone else.
what is it called when the company seeks growth by acquiring a competitor or merging with a competitor?
Horizontal integration
What is the the four internal Ps that determines the company’s export readiness?
Product, Production, Personnel, and Pecuniary (finances)
If Neslte invest heavily in marketing and advertising to create brand awareness and partnering with retailers to ensure its products are easily accessible to consumers, is it pull or push stragety?
Pull stragety
how do you say Marketing in chinese or spanish?
营销 (Yíngxiāo)or mercadeo
What is the three purchasing types?
Impulse purchases An impulse purchase is a sudden and impulsive decision to buy a product or service. Habitual purchases, Impulse purchase and Considered purchases
In the Ansoff growth matrix, what is it called when it is a new market with current products?
Market development
Distinguish between Proactive and Reactive export motives.
A company with proactive export motives is actively trying to cultivate market opportunities for its products abroad – exporting is seen as an opportunity. Conversely, a company with reactive export motives is compelled by internal or external factors to seek foreign markets – here, exporting is seen as a necessity.
What is the push strategy?
The push strategy involves the company directing its promotional efforts at the next link in the distribution chain, which then directs its promotional activities at the next links in the chain until consumers are exposed to the product.
what is Apple's brand strategy?
Brand positioning
Name the 5 levels in Marslows hierarchy of needs?
Self-actualisation needs, Esteem needs, Belongingness and love needs, Safety needs, and Physiological needs
What competitive strategy is the company using, when the company competes on low costs compared to its competitors?
Cost advantages
What are the 6 cultural differences (Hofstede), a company should consider before entering a new market?
Power distance Individualism vs collectivism Masculinity versus femininity Uncertainty avoidance (structuring need) Long-term orientation vs short-term orientation – this dimension has not been analysed for all cultures Indulgence versus restraint.
The market map is a visual representation that measures four aspects of a brand, what are the four aspects?
Now appearing prophetic, what device was announced in 2007 with the following slogan? "This is only the beginning."
iPhone
What are the five buying roles?
Initiator, User, Decider, Influencer and Buyer
In the Boston model, what does the star symbolize based on the number of subjective values from our everyday lives?
No looking back