Marketing and sales
Using platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products or services and interact with customers.
Social Media Marketing
Business-to-business sales, where a business sells products or services to other businesses.
B2B sales
Creating new products or improving existing products to meet the needs of the target market.
Product development
The specific group of people a company aims to reach with its marketing efforts based on demographics, interests, and behaviors.
Target audience
A reduction in the regular price of a product or service.
Discount
Using email to send targeted messages to a group of potential or existing customers to promote products, services, or events.
Email marketing
Business-to-consumer sales, where a business sells products or services directly to consumers.
B2C sales
The process of setting long-term goals and determining the best actions to achieve them.
Strategic planning
Creating content that spreads quickly through social media and word-of-mouth.
Viral marketing
The amount of money customers pay for a product or service.
Price
The use of digital channels (websites, social media, email, search engines) to promote and advertise products or services.
Digital marketing
Tools and strategies for managing a company’s interactions with current and potential customers to improve business relationships.
CRM(Customer Relationship Management)
An online advertising model where advertisers pay each time a user clicks on their ad, commonly used in search engine ads.
PPC (Pay-Per-Click)
Partnering with social media influencers to promote products to their followers.
Influencer marketing
Strategies to keep existing customers loyal to a brand over time.
Customer Retention
Creating and sharing valuable, relevant content to attract and engage a target audience, with the goal of driving customer action.
Content marketing
The process of identifying potential customers (leads) for a business’s products or services.
Lead generation
The practice of improving a website’s visibility on search engines to drive more organic traffic.
SEO (Search Engine Optimization)
How well customers recognize and recall a brand.
Brand awareness
The total revenue a company expects from a customer over their entire relationship.
Customer Lifetime Value (CLV)
The process of developing and maintaining a brand’s identity, ensuring it resonates with customers and remains consistent across all touchpoints.
Brand management
Overseeing and directing the sales team and their activities to meet revenue goals.
Sales management
The percentage of visitors to a website or ad campaign who take a desired action, like making a purchase or signing up.
Conversion rate
Showing ads to users who have previously visited a website but didn’t complete a purchase.
Retargeting
The path a customer follows from first hearing about a product to making a purchase.
Customer journey