D4D Concepts
Term for customers with the highest satisfaction
Customer Delight
Best way to gain deep customer empathy
Observation
in brainstorming, should every idea be welcomed?
yes.
why do teams conduct rapid experiments
to quickly gather and analyse data about how customer behave with their idea
An individual that benefits from a product or service that a company provides.
A. Customer Benefit
B. Customer
C. Groupthink
D. Client
B. Customer
First step to looping concepts
Brainstorming and determining leap of faith assumptions
What describes the customers problem?
Customer Problem Statement
A method of brainstorming
name any: Sticky note method, 7 to get 1, remixing and rebuilding, mash up brainstorming method, star bursting, Content Atomization
What is an assumption
the belief that you have about the idea that must be true for it to succeed
A test conducted with a fully built idea
A. Fully built A/B Test
B. Fast cycle sketch test
C. Fake-o Test
D. Concierge Test
A. Fully built A/B Test
What does MVP represent
minimum viable product
What identifies a new and improved customer experience
Ideal state statment
what does solving customer benefit ensure?
Customer Delight
The first step of a successful experiment
Identifying leap of faith assumption
An issue or a pain point that a customer encounters while using a product or service.
A. Hypothesis
B. Customer Delight
C. Customer Problem
D. Positive Emotion
C. Customer Problem
A crucial assumption that is high risk because it has not been proven true.
Leap of Faith assumption
Observation method where team visits customers where they normally use the product or services
Follow-me-home method
Best way to narrow down ideas?
Have a customer problem statement and a ideal state statement
are assumptions that are already in use by other companies or are already proven, leap-of-faith assumptions?
False
what is "Go-Broad to Go-Narrow"?
A. Specific problem a customer encounters.
B. A preliminary product, commonly a product with minimum viability, used to test and develop.
C. Collecting many solution ideas and then selecting a few solutions with high potential for success.
D. A test conducted with customers to quickly answer important questions about an idea
C. Collecting many solution ideas and then selecting a few solutions with high potential for success.
three metrics of customer delight
1. customer benefit
2. ease of use
3. positive emotion
3 elements in an ideal state statement
1. In a perfect world...
2. The biggest benefit to me is...
3. Which makes me feel...
idea representation method used to determine key moments in the experience of how your idea will work for customers
Storyboard
What describes the execution of your idea, possible customer reaction, and metrics used in the experiment's potential for success
Hypothesis Statement
What is "groupthink"?
A. The act of thinking or making a decision as a group that removes individual responsibility and/or creativity.
B. you and your team Thinking of a customer problem and then sharing each other's idea
C. Your team individually representing their own ideas.
D. Brainstorming your own ideas and gatekeeping them from the rest of your team
A. The act of thinking or making a decision as a group that removes individual responsibility and/or creativity.