Marketing Basics
What is the definition of marketing?
The process of promoting, selling, and distributing a product or service.
What color is McDonald’s logo?
Red and yellow.
What is a slogan?
A short, memorable phrase used in advertising.
What company’s slogan is “Just Do It”?
Nike
What is a target audience?
A specific group of consumers a business aims to reach.
What is a famous shoe brand that uses a swoosh logo?
Nike.
What is digital marketing?
Marketing done through online channels like social media and email.
What type of products is The North Face best known for?
Outdoor clothing and gear, including jackets, backpacks, and footwear.
What is a value proposition?
A statement that explains why a customer should choose a product or service.
What is a logo?
A symbol or design that represents a brand.
What is an example of an ad on TV?
A Super Bowl commercial.
What type of clothing is Canada Goose best known for?
Parkas and winter jackets
What is a commercial?
A short video or ad promoting a product.
What is a brand identity?
The visual and messaging elements that define a brand.
What is influencer marketing?
Partnering with individuals who have a large social media following to promote products.
What company is known for its CloudTec technology?
On Running
What does a marketer do?
They help businesses promote and sell products.
What is brand loyalty?
When customers repeatedly choose a brand over others.
What social media platform is best for short videos?
TikTok.
Name one movie where Canada Goose jackets were featured.
The Day After Tomorrow or National Treasure