Marketing functions
What is Distribution
Physical movement of transfer of a good or service from the producer to the consumer
What is goods and services
Products
Time Utility
Making a product available at the right TIME of year or a convenient TIME of day
Study marketing to...
understand business, to learn interpersonal skills, and to perfect communication skills
What is Product Planning
What is goods
material items you can touch
Information Utility
Usefulness added to the product through communication
How much money do companies average spending a year on marketing just to kids?
15 billion
What is Marketing Information Management
gathering, recording, analyzing, and disseminating information to aid in making marketing decisions
a series of tasks performed for a customer
Form Utility
Making or producing things
What takes place every time something is sold?
An exchange
What is Promotion
communication about products, services, images, or ideas to customers or clients to influence their purchase behavior
What takes place every time something is sold in the marketing
An exchange
Possession Utility
The ability to aid customers in owning goods
What companies are known for "creative, leading edge marketing"? (3)
Disney, Pepsi, Apple
Marketing is telling people why you have what they need and listening to what they care about.
Place Utility
The products usefulness is increased because of its location
What is the definition of a Utility?
The usefulness of a product