Advertising
What is a commercial?
A short video or message to advertise a product, service, or brand
What is profit?
Money a Business earns minus the money it spends
Which brand has a big yellow “M” as their logo?
McDonald’s
What is a budget?
A plan that shows how much money you expect to earn/spend/save
What is the sales era?
A period in business history (1920-1950s) when companies mainly focused on selling what they made
What are billboards?
A large outdoor sign that advertises a product, service, or brand
What are the 4 P’s in marketing?
Product, Price, Place, Promotion
Which brands slogan is “just do it”?
What is a consumer?
The person who buys the goods and services
What is the production era?
What is digital advertising?
Advertising using the internet and digital devices
What is a survey?
Set of questions used to gather information
What is Disney’s slogan?
The happiest place on earth
What is a target audience?
A specific group of consumers
What is the digital marketing era?
It’s the modern era of marketing where business use technology to reach, sell, and engage to customers
What is an ambassador?
Someone who represents a brand in a positive way
What is influencer marketing?
When a brand works with an influencer to promote a product or service
What is branding?
Creating things like names and logos
What is a service?
An activity or benefit provided by a business or person
What is the relationship era?
A stage in marketing where businesses focus on building long term connections with customers
What is product placement?
To promote a product subtly while entertaining the audience
What is a sales promotion?
Short term deals that encourage consumers to purchase a product
What is brand loyalty?
When people consistently choose the same brand
What is the celebrity affect?
When a celebrity makes people more likely to notice or buy from that company just because the celebrity is associated with it
What is the marketing era?
A stage in the 1950s- 1990s where companies focused on satisfying customers