Promotion Ethics
Some governments regulate promo. activities in their countries to protect consumers from
A. Unnecessary media exposure
B. Inconsistent selling strategies
C. Deceptive Advertising
D. Unlimited Liability
C. Deceptive Advertising
Which is an example of an external factor that affects promotion?
A. Reorganization of the business
B. Increase in a product's price
C. Government regulation of ads
D. A change in distribution methods
C. Government regulation of ads
Which is an example of advertisement stereotyping?
A. A television commercial depicts a woman mopping the kitchen with a new floor cleaner
B. A print ad shows a middle-aged man pouring orange juice for his children
C. A magazine ad campaign presents a variety of people who encourage others to drink milk
D. A well-known athlete records a PSA that emphasizes the importance of continuing education
A. A television commercial depicts a woman mopping the kitchen with a new floor cleaner
Which type advertising promotes the support of a bank that gives to community projects?
A. Promotional
B. Prestige
C. Institutional
D. Service
C. Institutional
Why are there specific guidelines for advertising to children?
A. Research indicated that juvenile offenders watched more advertising on television than the average child.
B. Children are impressionable, and the wrong kind of advertising can affect their development
C. Parents mounted a campaign against advertisers because their children demanded products they saw advertised
D. Children revealed, in focus groups, that while they like watching ads, it doesn't make them behave differently
B. Children are impressionable, and the wrong kinds of advertising can affect their development
Banner and pop-up ads impact the way audiences receive promotional information. These types of messages exist because of which technological development?
A. HTMT
B. Euronet
C. URL
D. Internet
D. Internet
Which advertising message reinforces the concept of materialism?
A. We make this product by hand and use organic materials
B. The government rates our product higher than our competitor's products
C. You can increase your social status by purchasing this product
D. For more information about out line of products, visit our website
C. You can increase your social status by purchasing this product
Which best describes the relationship of promotion and marketing?
A. Subsidiary
B. Interrelated
C. Dependent
D. One to One
B. Interrelated
Which situation most accurately depicts a promotional ethical issue in relation to children?
A. A television commercial portrays preschool-age children eating breakfast
B. A print ad in a national teen magazine shows a girl modeling fashionable outerwear
C. A radio spot announces an upcoming concert for preteens during the morning time slot
D. A newscast teaser televises graphic film clips of a war zone during prime-time viewing
D. A newscast teaser televises graphic film clips of a war zone during prime-time viewing
What is new technology enabling businesses to create that is impacting the promotion function?
A. Personalized premiums
B. Attractive commercials
C. Publicity campaigns
D. Individualized messages
D. Individualized messages
In which stage of a product's life cycle do promotional activities focus on differences between competing products?
A. Introductory
B. Growth
C. Declining
D. Introduction
B. Growth
How does promotion benefit customers?
A. Causes them to postpone making buying decisions
B. Enables them to identify their buying decisions
C. Helps them to select appropriate products
D. Requires them to spend more on products
C. Helps them to select appropriate products
Determine whether the statement is true or false: It is important for the promotional message to be factual.
A. False, it must only be memorable
B. True, it should alter facts as necessary
C. False, it need not be based on facts
D. True, it must be based on facts
D. True, it must be based on facts
How do competing businesses within the same industry usually react to each other's promotional mixes?
A. By playing follow the leader
B. By reducing their promotional budgets
C. By trying not to outdo each other
D. By changing distribution channels
A. By playing follow the leader
Which form of promotion is generally emphasized for complex, technical products sold to industrial users?
A. Personal Selling
B. Sales Promotion
C. Publicity
D. Advertising
A. Personal Selling
Which is an example of publicity?
A. Company News Release
B. Direct Mail
C. Billboard
D. Company Television Commercial
A. Company News Release
Which statement is true about regulating international promotional activities?
A. Most countries have a system of checks and balances to verify that promotion regulations are fair
B. Businesses must submit all promotional material to the International Ad Coalition for approval
C. Governments bear the sole responsibility of monitoring promotional materials and regulations
D. A business must understand that the laws governing promotional activities vary by country
D. A business must understand that the laws governing promotional activities vary by country
How have technological advancements enhanced a small business's ability to promote its products?
A. Most companies need fewer channels to coordinate and carry out promotional activities
B. Small companies now have more money to spend on promotional activities
C. Less time and creativity are required to develop effective promotional activities
D. Information can be communicated by more venues, and messages can be customized
D. Information can be communicated by more venues, and messages can be customized
Which type of promotion is depicted by a business's one-time announcement of its half-price sale in the local newspaper?
A. Product Promotion
B. Institutional Advertising
C. Free Publicity
D. Sales Promotion
A. Product Promotion
What is an objective of institutional advertising?
A. To support personal selling activities
B. To demonstrate the organization's role in community affairs
C. To introduce new goods and services
D. To create customer interest in the company's goods or services
B. To demonstrate the organization's role in community affairs