Business
Informing potential customers that a product or service exists, and the results they should expect from using it.
Promotion
This targets a specific group for your product
target market
Biggest show or time for companies to promote their product or company
Superbowl
Company's name, logo, slogan
Brand
Which company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976
Apple
Something the business makes
products
the study of measurable characteristics that categorize human beings.
Demographics
The biggest ad for your generation
social media
What are the 3 types of brands?
national, private, generic
A 2020 report found that businesses with the most revenue in the world included Apple, Amazon, and this social media giant
A specific written document that outlines objectives, actions, and timelines of how to attract target market customers to the business.
Marketing plan
Where your customers live
geographics
biggest ad for your grandparents
newspaper/radio
marketing strategy where two or more brands collaborate to create a unique product or service.
Co-brand
This American vehicle manufacturer built the Supercharger, a 480-volt DC fast-charging station
Telsa
A combination of components used together in order to strengthen a product’s brand and to help sell the product or service; most commonly the components are the 4Ps –Product, Price, Place and Promotion.
Marketing Mix
The enterprise and pursuit of ideation, creation, communication, and delivery of profitable products and services to targeted customers for their benefit and for the benefit of society as a whole.
Marketing
What are some examples of ads? List 10
radio, newspaper, tv, billboard, social media, flyers, pop up, mail, email, calls, influencers, anything else
A company allows another company to use their brand, brand mark or trade character for a fee
Brand licensing
During the COVID-19 pandemic, this food delivery company experienced significant growth
Uber Eats
refers to the shared beliefs, values, goals, attitudes, and behaviors of a company’s employees; a company culture combines employee feelings about their work with how it motivates them to serve the company’s mission.
company culture
When a company intends to analyze and identify the needs and wants of customers, build products, solutions and strategies to satisfy those needs and wants, better and more effectively than its competitors, and to achieve the goals of the organization itself.
Marketing Concept
Now appearing prophetic, what device was announced in 2007 with the following slogan? "This is only the beginning
Iphone
long-term plan for the creation, development, delivery, and operational execution of a successful brand.
Brand strategy
This company is the world's largest pharmaceutical company by revenue, with the stock ticker "JNJ"
Johnson & Johnson